The Work

Just Because You Send It Doesn’t Mean They’ll Use It

Otherwise known as “you can lead a horse to water….” At today’s BISG Identification Committee meeting, I started thinking YET AGAIN about the amount of data flying around in our increasingly digitized industry. Our databases – with their skillions of titles, and skillions more being published every year – frighten music and video industry folks.… Continue reading Just Because You Send It Doesn’t Mean They’ll Use It