And any publisher who isn’t paying attention is NOT PAYING ATTENTION.
Google just bought Frommer’s. They already own Zagat.
At which I sputter, “…what Brian O’Leary said.” And, “…what Brian O’Leary said Esther Dyson said.” If Frommer’s is made actionable with Google’s search, Google Travel will probably include not only Zagat, but Google Maps. And will be a force to be reckoned with in terms of local advertising and merchandising.
The Singularity just got one step closer. Maybe several. And travel content just left the container.